1. High Blood pressure phenomenon in US
Most of the ageing people have high blood pressure in the U.S., yet people are not cautious about the impact could bring to the health with high blood pressure.
2. Lack of human healthcare education
People question about how the right technology is accepted and used depending on its perceived value. Market is flooded with too many inadequate resources and misinformation that could potentially mislead customer purchasing decision.
3. Ripple effect on the consequence
Hypertension affects everything from lifestyle choices to the creation of other health issues, and how healthcare professionals learn, view, and treat patients.
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In this project, we had deep dive into the needs, expectations and experiences of pre-diagnosed hypertensive patients throughout the diagnosis and management of blood pressure. Throughout the design process, we aim to develop the required interventions based on our research and provide related recommendations for product launch.
The app development team had the enormous task of creating a launcher system. A launcher is used to give Philips Healthcare greater control over data collected from devices. The application launcher was developed from lo-fi paper prototypes to a fully realised prototype ready to be implemented. User testing along each stage of the process provided feedback on the usability. A complete set of information architectures, wireframes, product-service package were provided to the client at the end of the project.
By doing some quick wireframe sketches, the team were able to get fast and instant feedback for further development. I have played the role of a UX designer at this stage to flesh out those wireframes sketches on some of the features that we would like to test and have in this application.
The design team was keenly aware of how necessary user testing is to the design process. Every step of the way in the development of not only the app but also the entire system and products, the team held user testing sessions to gather feedback on the product-service system.
The team created Personas to describe better how our solutions development could help and enable Philips team to solve the problems faced around blood pressure experience.
Through conducted serval round of research with real user, we were able to define groups of people who actively involved in the ecosystem:
1. Passive individuals who are very comfortable in their current lifestyle and aren’t too keen on changing anytime soon
2. Proactive individuals who are ready and willing to change for the right value and information
3. The various types of caregiver groups that include Professionals like Doctors and Nurses and Family caregivers.
The team had also created the product-service system that had rotating products and services that could easily be changed, managed, and returned. (App + Device) Many products are just the vehicle in which a service is delivered and the team ventured as far as saying the product doesn’t matter, it’s about the data.
1. Shifted from focussing on pain points and design a product to build connect form the service provide with the product and develop a product service ecosystem project.
2. Market launch related product to the market after one year development. Philips Cares Aging & Caregiving service is a digital experience that enables people to easily form and activate a care circle of trusted family and friends, access meaningful insights into their loved one's wellbeing and receive notifications about care.
